What are the specifics of the new entrepreneurship?
InMobi is a global mobile advertising and technology platform. At InMobi, their vision is to improve users’ lives by enabling them to get the most value from mobile devices. Through their revolutionary advertising & discovery platform, developers, merchants and brands can engage mobile consumers globally. InMobi is recognized among Fast Company’s “2016’s Most Innovative Companies in the world”, it reaches over 1.5 billion unique mobile devices worldwide.
What is the need that is met by the new entrepreneurship?
InMobi enables consumers discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices. It gives advertisers an opportunity to engage consumers on mobile to drive discovery, build consumer loyalty and maximize lifetime value.
How is design being used in conjunction with your example?
Brands have complex goals when it comes to mobile. While large-scale awareness is important, real user engagement is key for better LTV. InMobi helps brands manage all mobile marketing needs, ranging from driving large scale awareness and engagement to scaling mobile app installs & revenue.
InMobi deliver the best ad-experience through stunning HD video & native ads optimized to maximize engagement and revenue. Both for gaming and non-gaming apps, our comprehensive suite of monetization solutions help publishers strike the perfect balance between delivering a great user experience and driving the best monetization.
How does this issue relate to your readings for this week?
This issue relates to the readings for this week. Acording to the author of the Book “Practice of Looking-Global Brands” in the chapter “The Global Flow of Visual Culture” states that; “Globalized networks of electronic media and the Web have also provided the means for political movements to disseminate their ideas and rebuild support throughout the world, thus constituting global communities of support” (pg. 415). In this case of InMobi does not provide any means for political movements, but somehow it’s part of the globalized networks of electronic media and the Webs, since this app is created to enable consumers discover new products and services by providing contextual, relevant, and curated recommendations on mobile apps and devices.
Reference: https://bizztor.com/new-age-young-indian-entrepreneurs/ http://www.firstpost.com/business/why-did-inmobi-succeed-it-didnt-copy-everything-rivals-did-explains-ceo-naveen-tewari-2656766.html http://www.inmobi.com/ Author and year unknown, “Practice of Looking-Global Brands”, chapter “The Global Flow of Visual Culture” (pg. 415).